~ Joseph Pack

Capitalism can work. Communism can't

Many people get into business for selfish purposes.

Mostly to get rich and separate themselves from the proles.

As a result, business people get a bad rap from socialist leaning politicians who want to tax them to death. But why can’t a business be socialist and capitalist?

John Ruskin thought it possible.

He wrote a series of essays in the mid-nineteenth century (at a time when there were few workers rights and the gulf between rich and poor was greater than it is today) that lay out an argument for building socially conscious businesses.

He knew that the business person's role in society was just important as that of the lawyer, priest, doctor, and soldier. The business person is the one who sources essential goods like toothpaste, food, and shoes. Which without life would be impossible. Then he supplies us at a market rate to meet demand.

In essence, that's how capitalism works. On supply and demand. Which is why marketers who ram their ideological ideals onto their marketing tend to fail.

The communist alternative of central planning is lethal.

Which we now know (but wouldn't have been known to Ruskin) led to the death of close to 100 million people — considerably gulfing the deaths of both world wars. We need a capitalist function because it operates on supply and demand rather than the impossible task of planning in advance what people want, need, crave, etc.

But modern day capitalism has gotten out of hand. It too is destroying the planet. And I'm sure, although not as directly as communism, has led to countless deaths.

I believe John Ruskin, a nineteenth century art critic, has the answer. And he lays it out in a series of four wonderful essays titled Unto This Last. You'd do well to read them. They might just change your perspective. Or give you a stronger argument against modern day greedy capitalists. And a better, more logical, more realistic framework than mere communism.